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December 2, 2025
As we explored in our blog, Part 1: Reframing Influencer Marketing for Building Materials Brands, influencer marketing for B2B building materials brands works differently than traditional B2C programs.
November 19, 2025
Influencer marketing is a growing and popular strategy where brands collaborate with individuals who have a significant following with a specific target audience via social media. Brands often pay these influencers to promote products and services with both organic and sponsored posts, reviews, and videos. It’s effective because the influencer is seen as a credible source.
July 23, 2024
Once the domain of lifestyle and consumer brands, influencer marketing has made significant inroads into B2B marketing. Today, influencer strategies have the power to deliver value for brands in the building and construction industry.
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