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November 19, 2025
Part 1: For B2B Building Materials Brands, Influencer Marketing Needs a Thoughtful Strategy
Influencer marketing is a growing and popular strategy where brands collaborate with individuals who have a significant following with a specific target audience via social media. Brands often pay these influencers to promote products and services with both organic and sponsored posts, reviews, and videos. It’s effective because the influencer is seen as a credible source.
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